Zoe McCloskey’s Lorem Ipsum Art

Introduction

Zoe McCloskey pastes “Lorem Ipsum” placeholder text on walls and billboards in Chicago. For her, this is a possibility to show people that not every word must have a meaning...

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What do you think about the “Lorem Ipsum” placeholder text? I love it, and today i read an article about Zoe McCloskey from Chicago, who used this fake-seeming Latin designers use to mock up designs for a street art project. (“Fake-seeming”, because it is not really a fake text, but ask Wikipedia for more!)

She pastes sentences like “Lorem ipsum dolor sit amet, consetetur sadipscing elitr.” on walls and billboards to stimulate people to think about the meaning of words. But read yourself, what Unurth has learned from her:

“For sometime I’ve been making work about the futility of text and the written word. In our culture people are struggling to have their words mean something. Words like love, hope, war, joy are overused and dead words for all sorts of reasons.

I wanted to make a work about this so i chose “Lorem Ipsum”. Hopefully in writing nothing I might mean something instead of saying something and have it mean nothing, or lose its meaning, or have its meaning be appropriated or misinterpreted.

I feel like it’s not esoteric however because anyone can google “Lorem Ipsum” and find out what it’s about.”

Nice idea!

Like Tweet08-20-2009 | 327 Views | billboards, paste-ups, poster, typography, words