As you maybe noticed, I don’t really like adverts and the misuse o urban art for commercial things, but that ad-campaign is rather good:
The World Wide Fund For Nature (short WWF), the biggest international nature conservation organization, tagged some wild animals for their latest campaign “What will it take before we respect the planet?”. Of course, it’s digital work…
Although graffiti is used here as a symbol of vandalism, I really like the idea of that campaign. Maybe it’s because I’d never seen graffiti on polar bears, rhinoceroses or elephants before, or maybe it’s because the tagged elephants reminded me of that elephant, Bansky painted for one of his shows – I don’t know. Fact is, that the WWF’s statement is clear: Keep tagging walls in the urban landscape – Stay away from animals!
If you like, you could send in some photoshopped graffiti animals. I will add them to this post, to support the WWF’s campaign!