Urban artists versus the ad world is some kind of a neverending story.
One one hand site there are artists taking over billboards, some who replace ads with their own posters, others copying special advert-campaign styles to combine them with their own style and still others who just modify existing poster ads…
On the other site, there are artists creating whole advertising campaigns for multinational companies and also viral media in urban contexts is no curiosity any more. But what’s worst than this is when ad agencies start to copy entire, well-known concepts for their own interests!
Let me know how you feel after you’ve created something for the pleasure and enjoyment of others only to watch someone get paid to appropriate your creation for the benefit of a corporation. (The Enablist)
The World’s Best Ever just wrote about that problem when the ad world steals, named two interesting examples (e.g. BBDO Berlin GmbH vs. Blu) and started in that way a kind of discussion.
In my opinion, it’s a great topic to discus, because a quick solution is not on the horizon! I for one would prefer when art in public space would by law be generally licensed under a Creative Commons license, for what reason all the agencies at least would have to attribute the work…
If you have any thoughts or opinions, use the commenting area here or swing over to The World’s Best Ever to make a statement!
Thanks to Hugh for the link!