Comments on: StreetFest in London – Flashback http://www.urbanartcore.eu/streetfest-in-london-flashback/ Street Art, Graffiti, Urbanism Fri, 10 Feb 2012 11:01:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Urban Camel http://www.urbanartcore.eu/streetfest-in-london-flashback/#comment-266 Urban Camel Fri, 30 Oct 2009 14:13:01 +0000 http://www.urbanartcore.eu/?p=1190#comment-266 The only two big labels present at the StreetFest were a sports brand A and a watchmaker brand G. They both contribute a lot to the project (well, the former one contributes more). And since the event can't exactly be called profitable even with support of volunteers bigger companies partner up with the organizers and help make things happen. The other fashion presence seen at the festival ('catwalk' in the video from 2:02) are small labels (like Lovenskate and Second Son - and yes, I deliberately mention their names) who are really just trying to make it out there and promotion like this is absolutely essential for existence. And I'm not sure how fashion will make us uniform, as you say. Fashion uniqueness in urban culture is what StreetFest strongly promotes. Lines of wear presented during the show are perfectly limited editions which come in small numbers. The only two big labels present at the StreetFest were a sports brand A and a watchmaker brand G. They both contribute a lot to the project (well, the former one contributes more). And since the event can’t exactly be called profitable even with support of volunteers bigger companies partner up with the organizers and help make things happen.

The other fashion presence seen at the festival (‘catwalk’ in the video from 2:02) are small labels (like Lovenskate and Second Son – and yes, I deliberately mention their names) who are really just trying to make it out there and promotion like this is absolutely essential for existence. And I’m not sure how fashion will make us uniform, as you say. Fashion uniqueness in urban culture is what StreetFest strongly promotes. Lines of wear presented during the show are perfectly limited editions which come in small numbers.

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