Right after I published the post about “Urban Art vs. Ad World”, another big anti-advert action took place in Spain!
Around 100 urban artists from all over the world, including 3ttman, Bronco, El Tono, Jerm IX, Know Hope, Ludo, Luzinterruptus, Rero, Skount, Various & Gould and others, joined the “Madrid Street Advertising Takeover” (MaSAT) which recently took place in the heart of the Spanish capital. For that reason, Madrid is now able to get in line with cities like New York and Berlin, were similar events happened before…
Madrid Street Advertising Takeover is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments. For this SAT project we targeted Cemusa bus shelters in 4 heavily populated locations around Madrid. This time, at the request of our Madrid based collaborators, participants were asked to submit only text based works. This fantastic idea allowed us to open up the submission request process to a wide range of individuals including sociologist, teachers, lawyers, gallery owners and anyone with a concern for the curation and participation in public space. (About MaSAT)
The result is grandiose – see photos below – and my both thumbs are up! Hope to see more similar interventions popping up around Europe! For more info, visit publicadcampaign.com!