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Drama-Button Street Intervention

Imagine a total usual small town somewhere in the heart of Europe (in Belgium actually), a average quiet square with a big red push button and a sign with the text Push to add drama inviting people to use the button. And now watch and…

…just think WTF?!

Okay, it’s a viral ad for the TNT network in Belgium but in my eyes, it’s a pretty damn good ad! And although the people standing around seem like they were warned (Hello?! This was gunfire!), it was a great and unbelievable action as you can see in some faces.

When someone finally does a whole choreographed shitstorm goes down (plus a girl on a motorcycle in lingerie). (geekologie.com)

I mean, hey you advertisers all over the globe this is not just another poster or sticker campaign, this is huge action using public urban space in a totally different way. So think about it and come up with some proper action ads or stay at home!

Drama Button Street Intervention
Drama Button Street Intervention
Drama Button Street Intervention

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Urban Art Core is your independent, international source for street art, graffiti and urbanism from around the world, mainly focused on stories, news and actions taking place in urban environments.

It spreads the urban Berlin voice loud and clear to metropolises far and wide and celebrates the urban arts, urban exploration movement and guerilla art interventions with news about artists, trends and exhibitions, since 2009.

Four Years Ago...
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Urban Art Core · © is for Loosers. Content licensed under Creative Commons BY SA 3.0.

Your daily source for urban art, graffiti and street art.

Written by Brenna Urban.

With lots of love & coffee.