Imagine a total usual small town somewhere in the heart of Europe (in Belgium actually), a average quiet square with a big red push button and a sign with the text Push to add drama inviting people to use the button. And now watch and…
…just think WTF?!
Okay, it’s a viral ad for the TNT network in Belgium but in my eyes, it’s a pretty damn good ad! And although the people standing around seem like they were warned (Hello?! This was gunfire!), it was a great and unbelievable action as you can see in some faces.
When someone finally does a whole choreographed shitstorm goes down (plus a girl on a motorcycle in lingerie). (geekologie.com)
I mean, hey you advertisers all over the globe this is not just another poster or sticker campaign, this is huge action using public urban space in a totally different way. So think about it and come up with some proper action ads or stay at home!