Urban Art Core Logo

Car Tagging meets Breast Cancer!?

Mini had KR, Levi’s had Shepard Fairey, the WWF had Photoshop and now, Mercedes Benz has Niels Shoe Meulman and his calligraffiti

Mercedes-Benz asked the calligraffiti artist Niels Meulman to customize a white Mercedes B-Class with hundreds of women’s names. These names symbolise all the Dutch women for whom the Pink Ribbon foundation works tirelessly. (graffart.eu)

Of course, this is advertising but I love Shoe’s flow and style and it’s for a good thing – Pink Ribbon is an international symbol of breast cancer awareness…Now I will go out with my markers and follow the subliminal message of that ad by tagging the next Mercedes! Who’s coming?

By the way, may some of you could explain how a car-manufacturer, calligraphy and cancer fix together? Thanks!

2 total comments on this postSubmit yours
  1. The don’t fit together! As you said: it´s Advertising!
    But Nils is amazing!

  2. Nice work! …but it´s strange: on the one side the establishment hates tagging/graffiti, on the other side they try to make profit out of it… however, great calligraphy

1 pingback on this post
Submit your comment

Please enter your name

Your name is required

Please enter a valid email address

An email address is required

Please enter your message


Urban Art Core is your independent, international source for street art, graffiti and urbanism from around the world, mainly focused on stories, news and actions taking place in urban environments.

It spreads the urban Berlin voice loud and clear to metropolises far and wide and celebrates the urban arts, urban exploration movement and guerilla art interventions with news about artists, trends and exhibitions, since 2009.

Four Years Ago...
  • none

Urban Art Core · © is for Loosers. Content licensed under Creative Commons BY SA 3.0.

Your daily source for urban art, graffiti and street art.

Written by Brenna Urban.

With lots of love & coffee.