Have you ever heard about the “Art Stars” project by Ralph Lauren’s Polo Jeans brand? Although the project, which collaborates with some of the most exciting young artistic talents, is already running for some weeks, today was the first time I read something about it…
“Polo Jeans Co. is proud to present ART STARS, a showcase of work from 51 of Europe’s most recognized up and coming contemporary artists. Inspired by the iconic American Star Spangled Banner and synonymous with the Polo Jeans Co. brand, the artists will create 3D pieces on stars made from the finest American denim. These will be displayed in select Polo Jeans Co. stores in key cities across Europe, before coming together in a public exhibition in London in late 2010.”
(Introducing Art Stars)
Until now, 38 artists from Europe including some very talented urban and graffiti artists like Anton Unai, Case, Daniel Tagno, Delta, Herakut, L’Atlas, Roa, Smash137, Stefan Strumbel and Sten & Lex, created their custom Art Stars!
Sounds very interesting and looks fantastic, even if the intention is to create a creative character for a relative new brand…
At the moment, some of the finished Art Stars are exhibited in one of Berlin’s biggest shopping centers, the KaDeWe as well as in the Blue Marlin in Roma and the Felloni Studio in Ferrara. Maybe I will visit the KaDeWe this week to take some shots.
For more info about the Art Stars by Europe’s top artistic talents, visit artstars.polojeans.com.
Art Stars by Case, Delta, Smash137 & Stefan Strumbel
